The Tories win elections when they lead on economic competence. Maurice Saatchi competenceeconomicelection Change image and share on social
In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind. Maurice Saatchi advertiseargueassociate share on social
Everyone wants to be immortal. Few are. Margaret Thatcher is. Why? Because her values are timeless, eternal. Tap anyone on the shoulder anywhere in the world, and ask what Mrs Thatcher believed in, and they will tell you. They can give a clear answer to what she 'stood for.' Maurice Saatchi answerbelieveclear share on social
Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising. Maurice Saatchi advertiseboastbusiness Change image and share on social
Simplicity is the outcome of technical subtlety. It is the goal, not the starting point. Maurice Saatchi goaloutcomepoint Change image and share on social
If you stand for something you will have people for you and people against you. But if you stand for nothing you will have nobody for you and nobody against you. Maurice Saatchi peoplestand Change image and share on social