Matt Taibbi

Sarah Palin is a symbol of everything that is wrong with the modern United States. As a representative of our political system, she's a new low in reptilian villainy, the ultimate cynical masterwork of puppeteers like Karl Rove.

The joy of being a consumer is that it doesn't require thought, responsibility, self-awareness or shame: All you have to do is obey the first urge that gurgles up from your stomach. And then obey the next. And the next. And the next.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.