Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior. Marshall McLuhan behaviorexperienceinfluence Change image and share on social
A typewriter is a means of transcribing thought, not expressing it. Marshall McLuhan expressmeanthink Change image and share on social
The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology. Marshall McLuhan affairconsequenceextension share on social
As the unity of the modern world becomes increasingly a technological rather than a social affair, the techniques of the arts provide the most valuable means of insight into the real direction of our own collective purposes. Marshall McLuhan affairartcollective share on social
Art at its most significant is a Distant Early Warning System that can always be relied on to tell the old culture what is beginning to happen to it. Marshall McLuhan artbeginculture Change image and share on social
Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication. Marshall McLuhan communicatecommunicationcontent Change image and share on social
Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be much more powerful than he could ever be. Marshall McLuhan abdicateeventuallyfavor Change image and share on social
Most of our assumptions have outlived their uselessness. Marshall McLuhan assumptionoutliveuselessness Change image and share on social
In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness. Marshall McLuhan ageconsciousnesselectronic Change image and share on social
