Top 69 Quotes by Marshall McLuhan

I wouldn't have seen it if I hadn't believed it.

Schizophrenia may be a necessary consequence of literacy.

I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it.

The scientist rigorously defends his right to be ignorant of almost everything except his specialty.

The photograph reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar.

The mark of our time is its revulsion against imposed patterns.

Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.

The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.

Ads are the cave art of the twentieth century.

In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness.