There are lots of things I am not good at. I'm not that good a singer. And I'm a good dad but a lousy husband because I work far too much and am not at home as much as I would like. Magnus Scheving dadgoodhome Change image and share on social
It's a fact that kids watch TV. But if you think back, when you watched cowboy movies, you would go out and play cowboys. TV and movies motivate people. Magnus Scheving backcowboyfact Change image and share on social
I realised there were no good role models for kids. Popeye eats spinach, but also smokes and hits people. Magnus Scheving eatgoodhit Change image and share on social
'LazyTown' is basically about motivation. So what do I call motivation? I call it 'go.' The show is going to inspire kids to go. Go fishing. Go dancing. Go live. Magnus Scheving basicallycalldance Change image and share on social
'LazyTown' is on a mission to move the world to be a healthier place. When we get kids moving, we get their families moving. And when families move, we are one step closer to moving the world. Move the body, move the mind, every day. Magnus Scheving bodycloseday share on social
I learned that there are two things that kids really like: movement and love. Happy kids move; unhappy, they don't move. Magnus Scheving happykidlearn Change image and share on social
Children up to the age of seven are like sponges. They look up to adults and copy what they do. So I thought if I could create a positive role model - a superhero, if you like - who moves around and has a balanced lifestyle - then they would be motivated to move more. Magnus Scheving adultagebalance share on social
Getting kids moving is a key factor in tackling obesity and health problems among the young. Magnus Scheving factorhealthkey Change image and share on social
My boy and I move. We have this game where if we dress in a particular item of clothing, we have to do a different movement. A hat means 20 jumps - that sort of thing. When I put a scarf on, my son has to drop down and do push-ups, immediately. He thinks it's really funny. Magnus Scheving boyclthedress share on social
When I was a little kid growing up in Iceland, I always dreamed about creating something that could have an impact on the whole world, and even as a young boy I was passionate about fitness and sports. Magnus Scheving boycreatedream share on social
