'LazyTown' is basically about motivation. So what do I call motivation? I call it 'go.' The show is going to inspire kids to go. Go fishing. Go dancing. Go live. Magnus Scheving basicallycalldance Change image and share on social
It's a fact that kids watch TV. But if you think back, when you watched cowboy movies, you would go out and play cowboys. TV and movies motivate people. Magnus Scheving backcowboyfact Change image and share on social
The worst mistake you can make with children is to talk to them in a condescending, patronising way and think that you can teach them something. You have to understand that it is you who will be learning from them. You have to get into their world and see things from their perspective. Magnus Scheving badchildcondescend share on social
Children up to the age of seven are like sponges. They look up to adults and copy what they do. So I thought if I could create a positive role model - a superhero, if you like - who moves around and has a balanced lifestyle - then they would be motivated to move more. Magnus Scheving adultagebalance share on social
When I was a little kid growing up in Iceland, I always dreamed about creating something that could have an impact on the whole world, and even as a young boy I was passionate about fitness and sports. Magnus Scheving boycreatedream share on social
Mums ask me how to get their husbands off the couch as well as asking me to marry them. But kids ask me to get their mums and dads to play with them more as well. Magnus Scheving couchdadhusband Change image and share on social
LazyTown' is not a TV property, but a lifestyle brand for children. Magnus Scheving brandchildlazytown Change image and share on social
Health is never going to go out of fashion. Magnus Scheving fashionhealth Change image and share on social
I am nearly the worst role model for a healthy person. To me, a healthy person is someone in balance. Sometimes you eat hamburgers, sometimes salad; sometimes you move, sometimes you don't. I eat more healthily than unhealthily, but I do sometimes eat unhealthy food. Magnus Scheving badbalanceeat share on social
There are lots of things I am not good at. I'm not that good a singer. And I'm a good dad but a lousy husband because I work far too much and am not at home as much as I would like. Magnus Scheving dadgoodhome Change image and share on social