'LazyTown' is on a mission to move the world to be a healthier place. When we get kids moving, we get their families moving. And when families move, we are one step closer to moving the world. Move the body, move the mind, every day. Magnus Scheving bodycloseday share on social
'LazyTown' is basically about motivation. So what do I call motivation? I call it 'go.' The show is going to inspire kids to go. Go fishing. Go dancing. Go live. Magnus Scheving basicallycalldance Change image and share on social
It's a fact that kids watch TV. But if you think back, when you watched cowboy movies, you would go out and play cowboys. TV and movies motivate people. Magnus Scheving backcowboyfact Change image and share on social
I honestly think that kids should not exercise: they should keep fit through play. The most important age is zero to seven, both for the kid and the parent - for parents, because this is the time when your kid learns how to walk, talk and other behaviour. Magnus Scheving agebehaviourexercise share on social
I realised there were no good role models for kids. Popeye eats spinach, but also smokes and hits people. Magnus Scheving eatgoodhit Change image and share on social
Children up to the age of seven are like sponges. They look up to adults and copy what they do. So I thought if I could create a positive role model - a superhero, if you like - who moves around and has a balanced lifestyle - then they would be motivated to move more. Magnus Scheving adultagebalance share on social
Mums ask me how to get their husbands off the couch as well as asking me to marry them. But kids ask me to get their mums and dads to play with them more as well. Magnus Scheving couchdadhusband Change image and share on social
Health is never going to go out of fashion. Magnus Scheving fashionhealth Change image and share on social
If parents could just get their children moving around in the most simple and fun ways - jumping in leaves, dancing to pop music, throwing socks in a laundry basket - they could be sowing the seeds of great habits that could last a lifetime. It is all about turning it into a game. Magnus Scheving basketchilddance share on social
My boy and I move. We have this game where if we dress in a particular item of clothing, we have to do a different movement. A hat means 20 jumps - that sort of thing. When I put a scarf on, my son has to drop down and do push-ups, immediately. He thinks it's really funny. Magnus Scheving boyclthedress share on social
