Mums ask me how to get their husbands off the couch as well as asking me to marry them. But kids ask me to get their mums and dads to play with them more as well. Magnus Scheving couchdadhusband Change image and share on social
Getting kids moving is a key factor in tackling obesity and health problems among the young. Magnus Scheving factorhealthkey Change image and share on social
'LazyTown' is on a mission to move the world to be a healthier place. When we get kids moving, we get their families moving. And when families move, we are one step closer to moving the world. Move the body, move the mind, every day. Magnus Scheving bodycloseday share on social
There's a lot of things I want to do. I want to learn Italian. I want to learn to play tennis better. I want to motivate the world, basically. Magnus Scheving basicallyitalianlearn Change image and share on social
I realised there were no good role models for kids. Popeye eats spinach, but also smokes and hits people. Magnus Scheving eatgoodhit Change image and share on social
LazyTown' is not a TV property, but a lifestyle brand for children. Magnus Scheving brandchildlazytown Change image and share on social
The worst mistake you can make with children is to talk to them in a condescending, patronising way and think that you can teach them something. You have to understand that it is you who will be learning from them. You have to get into their world and see things from their perspective. Magnus Scheving badchildcondescend share on social
If parents could just get their children moving around in the most simple and fun ways - jumping in leaves, dancing to pop music, throwing socks in a laundry basket - they could be sowing the seeds of great habits that could last a lifetime. It is all about turning it into a game. Magnus Scheving basketchilddance share on social
Health is never going to go out of fashion. Magnus Scheving fashionhealth Change image and share on social