When wireless cellphones first came out, analysts predicted that at peak, it would only replace 5% of landlines. They said the quality wasn't good enough. Clearly that was improved. I think you'll find a similar thing in solar. Lynn Jurich analystcellphonefind share on social
For a lot of people, one of the reasons they don't like to work for founders of startups is that they can be sensitive and protective around what they've built. You have an emotional attachment to the early marketing and technology materials, and you don't want to hear that anything's wrong with them. Lynn Jurich attachmentbuildearly share on social
Innovative companies have started to realize there are not enough 'green consumers' willing to pay more for something just because it's green. Lynn Jurich companyconsumergreen Change image and share on social
Thanks to the social web, we can share and trade to use a whole universe of things we once had to buy ourselves. From cars to solar panels, people are realizing they can reap the benefits of ownership without the expense and hassle of buying. Lynn Jurich benefitbuycar share on social
It's common for cultural shifts to start with young, urban adopters before going mainstream. Lynn Jurich adoptercommoncultural Change image and share on social
As we settle into 2013, I predict this: We'll see companies that promote this shift from private ownership thrive. More people will be able to access things they simply don't need to own, and they'll save money and live better, cleaner, green lives doing it. Lynn Jurich accesscleancompany share on social
Homeowners want solar power. It's cost-effective. We invented a business model that makes it really easy for consumers to switch to solar - and that's solar-as-a-service. Lynn Jurich businessconsumercost Change image and share on social
Hire people who are smarter than you, and don't be afraid to work with them as partners. Make it clear that you plan to learn from them, not just the other way around. The right, smart, motivated people respond very well to that approach, particularly coming from a younger manager like I am. Lynn Jurich afraidapproachclear share on social
All people believe in America, jobs, creating energy here, not being dependent on foreign energy sources. Lynn Jurich americacreatedependent Change image and share on social
We're leading a fundamental shift from centralized energy to distributed energy. Energy will go in that direction, just like mainframe computers went to client servers, then to the Internet. I believe in solar, and the macro trends are just too undeniable. Lynn Jurich centralizeclientcomputer share on social