I was an investor doing well and decided to be an entrepreneur. Lynn Jurich decideentrepreneurinvestor Change image and share on social
There is a huge market for products and services aimed at what I like to call the Pocketbook Environmentalist: a shopper who's savvy enough to know things don't necessarily have to cost more just because they're good for the environment. Lynn Jurich aimcallcost share on social
For every family in liberal San Francisco that went solar with SunRun in 2010, nearly eight families in more conservative Fresno made the switch to our solar power service. Lynn Jurich conservativefamilyfrancisco Change image and share on social
For me, not owning a car means I may spend a little extra time on public transportation, but I can use that time to read, catch up on work projects, and make the phone calls I couldn't get to earlier. Plus, I never waste time at the mechanics or gas station. Lynn Jurich callcarcatch share on social
Before solar, before Sunrun, if consumers wanted electricity, there was a monopoly of someone who told you how much it costs. Lynn Jurich consumercostelectricity Change image and share on social
I'm on the board of the Sierra Club Foundation and am myself a big environmentalist. But the way to make the biggest difference is to change mainstream behavior. Lynn Jurich behaviorbigboard Change image and share on social
With Zipcar, consumers avoid the upfront cost of buying a car, not to mention gas, insurance, and repairs. Plus, they reduce the number of polluting vehicles on the road. Suddenly the planet-smart carless option is also the convenient money-saving option. Lynn Jurich avoidbuycar share on social
Consumers used to think they had to compromise with solar. It was, 'Okay, I'm doing the right thing for the environment; it's cool to see the panels. I have to compromise on the cost and convenience side.' And now they no longer have to. On the cost side, it's cheaper, and on the convenience side, we set it all up. Lynn Jurich cheapcompromiseconsumer share on social
There is a new wave of environmental consumers I like to call Pocketbook Environmentalists. They're going green primarily because it makes good financial sense, but the fact that it benefits their families' health and the environment also makes them feel good. Lynn Jurich benefitcallconsumer share on social
Our customer base isn't just people saying, 'I'm an environmentalist, I'm in my Birkenstocks, I went to Woodstock.' Solar is a bipartisan technology. Republicans like solar; conservatives like solar. Over 30% of our customers are veterans. There's something very American about being able to produce power on your own rooftop. Lynn Jurich americanbasebipartisan share on social