Homeowners want solar power. It's cost-effective. We invented a business model that makes it really easy for consumers to switch to solar - and that's solar-as-a-service. Lynn Jurich businessconsumercost Change image and share on social
Hire people who are smarter than you, and don't be afraid to work with them as partners. Make it clear that you plan to learn from them, not just the other way around. The right, smart, motivated people respond very well to that approach, particularly coming from a younger manager like I am. Lynn Jurich afraidapproachclear share on social
We're leading a fundamental shift from centralized energy to distributed energy. Energy will go in that direction, just like mainframe computers went to client servers, then to the Internet. I believe in solar, and the macro trends are just too undeniable. Lynn Jurich centralizeclientcomputer share on social
Our customer base isn't just people saying, 'I'm an environmentalist, I'm in my Birkenstocks, I went to Woodstock.' Solar is a bipartisan technology. Republicans like solar; conservatives like solar. Over 30% of our customers are veterans. There's something very American about being able to produce power on your own rooftop. Lynn Jurich americanbasebipartisan share on social
Innovative companies have started to realize there are not enough 'green consumers' willing to pay more for something just because it's green. Lynn Jurich companyconsumergreen Change image and share on social
It's common for cultural shifts to start with young, urban adopters before going mainstream. Lynn Jurich adoptercommoncultural Change image and share on social
With Zipcar, consumers avoid the upfront cost of buying a car, not to mention gas, insurance, and repairs. Plus, they reduce the number of polluting vehicles on the road. Suddenly the planet-smart carless option is also the convenient money-saving option. Lynn Jurich avoidbuycar share on social
When wireless cellphones first came out, analysts predicted that at peak, it would only replace 5% of landlines. They said the quality wasn't good enough. Clearly that was improved. I think you'll find a similar thing in solar. Lynn Jurich analystcellphonefind share on social
There is a new wave of environmental consumers I like to call Pocketbook Environmentalists. They're going green primarily because it makes good financial sense, but the fact that it benefits their families' health and the environment also makes them feel good. Lynn Jurich benefitcallconsumer share on social
Since Sunrun introduced solar as a service in 2007, it has become the preferred way for consumers to go solar in the nation's top solar markets. Sunrun has deployed more than $2 billion in solar systems and has raised more than $300 million in equity capital. Lynn Jurich billioncapitalconsumer share on social