Lyndon B. Johnson

Topsoil is a place of digestion. It sucks and chews things into smaller pieces. When it's hungry, it turns grey and stony; when it's thirsty, it opens thousands of cracked lips. Subsoil is more skeletal: it doesn't digest.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.