Lyndon B. Johnson

The standardization of world culture, with local popular or traditional forms driven out or dumbed down to make way for American television, American music, food, clothes and films, has been seen by many as the very heart of globalization.

Topsoil is a place of digestion. It sucks and chews things into smaller pieces. When it's hungry, it turns grey and stony; when it's thirsty, it opens thousands of cracked lips. Subsoil is more skeletal: it doesn't digest.