Liane Moriarty

Friends and family do not believe you write fiction. They truly believe that every word you write is either autobiographical or based on them. I once had a character say that she never wanted to be invited to another children's birthday party, and I never received another children's birthday party invitation ever again.

Every time I sit down to write, I need to commit to a word count goal, otherwise I waste too much time editing and re-editing my previous work, staring dreamily off into space, pretending that I'm thinking profound, poetic thoughts when really I'm just thinking, 'Look at me being a writer! I'm so happy I'm a writer!'

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.