Laurieann Gibson

I enjoy getting an artist at the beginning stages, and then I'm able to pull out something that is so pure and actually create their individual style. From how they pick up the microphone, to how to look on the stage, to their dance steps, to their talk, their opinions, to what they wear, so it really gets to be developed from the beginning.

With Lady Gaga I really stretched myself as a creative director, and because I was with this artist from before she got signed I was able to really take control of the opportunity and execute as a creative director.

I think it's absolutely possible for any woman to use the moves I do with Lady Gaga. Just put on her 'Born This Way' video or turn on one of her songs, spend 20 minutes and get a routine down just by watching our choreography. You'll start to see a difference in your abs, legs and butt. Anyone can get great results from this.

And I think that still is true of this business - which is basically research and development - that you probably spend more time in planning and training and designing for things to go wrong, and how you cope with them, than you do for things to go right.

What I look for when I see a piece of art for the first time is some kind of emotional, intellectual experience, that's a combination of both of those things and is informed by my knowledge and something new that I see the artist doing.