Laurieann Gibson

I enjoy getting an artist at the beginning stages, and then I'm able to pull out something that is so pure and actually create their individual style. From how they pick up the microphone, to how to look on the stage, to their dance steps, to their talk, their opinions, to what they wear, so it really gets to be developed from the beginning.

'The Dance Scene' is just a real look at what it takes. You see the award shows. You see the videos and you never realize what goes on behind the scenes. The reality and the preparation. The motivation I have to give each dancer on that set.

With Lady Gaga I really stretched myself as a creative director, and because I was with this artist from before she got signed I was able to really take control of the opportunity and execute as a creative director.

Working with franchises can be challenging, but at the same time I really did enjoy working on 'Star Wars,' for example, and I have done a lot of 'Dungeons & Dragons' games, but I still enjoy it very much.

The original entrepreneur may initiate the initial purpose, but, in a sense, like a parent that has children, the children have their own destiny, and at some point, that can veer off away from the wishes the parent might have for it.