Laurieann Gibson

I enjoy getting an artist at the beginning stages, and then I'm able to pull out something that is so pure and actually create their individual style. From how they pick up the microphone, to how to look on the stage, to their dance steps, to their talk, their opinions, to what they wear, so it really gets to be developed from the beginning.

With Lady Gaga I really stretched myself as a creative director, and because I was with this artist from before she got signed I was able to really take control of the opportunity and execute as a creative director.

I think it's absolutely possible for any woman to use the moves I do with Lady Gaga. Just put on her 'Born This Way' video or turn on one of her songs, spend 20 minutes and get a routine down just by watching our choreography. You'll start to see a difference in your abs, legs and butt. Anyone can get great results from this.

Working with franchises can be challenging, but at the same time I really did enjoy working on 'Star Wars,' for example, and I have done a lot of 'Dungeons & Dragons' games, but I still enjoy it very much.

The original entrepreneur may initiate the initial purpose, but, in a sense, like a parent that has children, the children have their own destiny, and at some point, that can veer off away from the wishes the parent might have for it.