I like to say that the one thing that all people who succeed in changing the world have in common is that they at least tried. Kevin Systrom changecommonpeople Change image and share on social
Chobani did a really wonderful yogurt campaign on 'Instagram' to shift perceptions away from the fact that they were just yogurt. And they had a 7-point incremental lift on shifting that perception through a brand advertisement on Instagram. Kevin Systrom advertisementbrandcampaign share on social
A lot of the earliest 'Instagram' celebrities took really beautiful photos. But you're starting to see a change where it's not about beauty; it's about the story that you tell. Kevin Systrom beautifulbeautycelebrity Change image and share on social
Imagine the power of surfacing what's happening in the world through images, and potentially other types of media in the future, to each and every person who holds a mobile phone. Kevin Systrom futurehappenhold Change image and share on social
Every startup should address a real and demonstrated need in the world - if you build a solution to a problem lots of people have, it's so easy to sell your product to the world. Kevin Systrom addressbuilddemonstrate Change image and share on social
I can't imagine that companies are uninteresting if they don't have a billion users. But I do believe, to have mass scale, you have to be in the many-hundreds-of-millions-of-users range, and there are not that many companies that get there. Kevin Systrom billioncompanyhundred share on social
The way people communicate is changing, and no one knows this better than teens. We are using images to talk to each other, to communicate what we're doing, what we're thinking, and to tell stories. Kevin Systrom changecommunicateimage Change image and share on social
A photo app is a utility. It's like comparing 'Twitter' to Microsoft Word. If you want to be an author, you're not always going to constrain yourself to 140 characters. Kevin Systrom appauthorcharacter Change image and share on social
People interact with their phones very differently than they do with their PCs, and I think that when you design from the ground up with mobile in mind, you create a very different product than going the other way. Kevin Systrom createdesigndifferently share on social
A platform is the base from which something big happens. In our case, we're an entertainment platform in the sense that there are people signing up like MTV, Burberry, folks like Taylor Swift and Justin Bieber. And why? Because it's their channel to control their entertainment to their fans. Kevin Systrom basebieberbig share on social