There are billions of dollars spent every year on traditional media. The majority of people are spending more time every day on the Internet, especially on mobile. You're starting to see a shift of that spend go to mobile, especially to things like 'Instagram'. Kevin Systrom billiondaydollar share on social
I can't imagine that companies are uninteresting if they don't have a billion users. But I do believe, to have mass scale, you have to be in the many-hundreds-of-millions-of-users range, and there are not that many companies that get there. Kevin Systrom billioncompanyhundred share on social
I don't think you should ever start a business and move in a direction where you can't see it becoming a business. Kevin Systrom businessdirectionmove Change image and share on social
People are hungry for what's happening right now in the world. Kevin Systrom happenhungrypeople Change image and share on social
I like to say that the one thing that all people who succeed in changing the world have in common is that they at least tried. Kevin Systrom changecommonpeople Change image and share on social
Calling 'Instagram' a photo-sharing app is like calling a newspaper a letter-sharing book, or a Mozart grand era symphony a series of notes. 'Instagram' is less about the medium and more about the network. Kevin Systrom appbookcall share on social
I like to compare 'Instagram' to the Library of Congress. Kevin Systrom comparecongressinstagram Change image and share on social
'Instagram' doesn't exist in a vacuum. We're not a bunch of siloed individuals. It's a bunch of people coming together on topics, fashion, you know, youthful teens, creatives, photographers, foodies, everyone coming together and building a community around the things they love, communicating visually. Kevin Systrom buildbunchcome share on social