Do what you love, and do it well - that's much more meaningful than any metric. Kevin Systrom lovemeaningfulmetric Change image and share on social
The way people communicate is changing, and no one knows this better than teens. We are using images to talk to each other, to communicate what we're doing, what we're thinking, and to tell stories. Kevin Systrom changecommunicateimage Change image and share on social
A photo app is a utility. It's like comparing 'Twitter' to Microsoft Word. If you want to be an author, you're not always going to constrain yourself to 140 characters. Kevin Systrom appauthorcharacter Change image and share on social
I do believe that Instagram has put a stake in the ground and we're growing more quickly than anyone. Is there something in there we could do to make it a multi-billion dollar business? I think we can figure out something along the way. Kevin Systrom billionbusinessdollar share on social
People interact with their phones very differently than they do with their PCs, and I think that when you design from the ground up with mobile in mind, you create a very different product than going the other way. Kevin Systrom createdesigndifferently share on social
Chobani did a really wonderful yogurt campaign on 'Instagram' to shift perceptions away from the fact that they were just yogurt. And they had a 7-point incremental lift on shifting that perception through a brand advertisement on Instagram. Kevin Systrom advertisementbrandcampaign share on social
Our goal is really to make sure that 'Instagram', whether you're a celebrity or not, is a safe place and that the content that gets posted is something that's appropriate for teens and also for adults. Kevin Systrom adultcelebritycontent share on social
Instagram is a media company. I think we're about visual media. Kevin Systrom companyinstagrammedium Change image and share on social
'Instagram' is a media company. I think we're about visual media. I explain ourselves as a disruptive entertainment platform that enables communication through visual media. I don't think it's just photos. Kevin Systrom communicationcompanydisruptive share on social
Back in the day, I actually studied photography in Florence for a few months, and my photography teacher took away my digital camera and said, 'No, use this - it's analog and it's square.' It was a Holga camera, a very cheap $3 or $4 plastic camera. And that's what inspired 'Instagram'. Kevin Systrom analogbackcamera share on social