Karen Finerman

When you multitask, you believe you're being exceptionally productive, but really, you're fooling yourself. Each time you switch tasks, you have to backtrack a little and remind yourself where you are in the process and what's next. Invariably. you are spending twice as much time on parts of the task.

You make your first album, you make some money, and you feel like you still have to show face, like 'I still go to the projects.' I'm like, why? Your job is to inspire people from your neighborhood to get out. You grew up there. What makes you think it's so cool?