If you look at the heritage of the best advertising, you can make stuff that is great for both readers and advertisers. I don't think Don Draper would have loved banner ads. Jonah Peretti advertiseadvertiserbanner Change image and share on social
People on Twitter can follow tech if they're interested in tech, or business if they're interested in business, or they can follow celebrities that they're fans of. Jonah Peretti businesscelebrityfan Change image and share on social
Mormons know that it's not enough to practise your religion - you also have to spread your religion. Jonah Peretti mormonpractisereligion Change image and share on social
I'm a typical Capricorn. I'm hardworking, loyal, sometimes stubborn, and I don't believe in astrology. Jonah Peretti astrologycapricornhardworking Change image and share on social
People go to the front page of BuzzFeed partly because they've seen a bunch of things in their stream, and they're like, 'Oh, I like this site. Why don't I go to the source?' I think that happens. But also people are going to look for something to share. Jonah Peretti bunchbuzzfeedfront share on social
At The Huffington Post, we thought of the front page as a one-stop shop for everything you'd need in news. Jonah Peretti fronthuffingtonnews Change image and share on social
I think the best content on BuzzFeed is something you share with someone else in your life, and it connects you to them. And that's a big part of what e-mail's about as well. Jonah Peretti bigbuzzfeedconnect Change image and share on social
BuzzFeed started as a lab with a small team where we would play with ideas. Jonah Peretti buzzfeedidealab Change image and share on social
I did parallel entrepreneurship, which was very hard to do. It was hard to keep your head straight and know which ideas were with which company. Jonah Peretti companyentrepreneurshiphard Change image and share on social
One of the things that is counterintuitive about BuzzFeed is that there's not a natural corollary to what we're doing because it isn't possible to distribute content through word-of-mouth in print. Jonah Peretti buzzfeedcontentcorollary Change image and share on social
