It's important that all my friends have verified Twitter accounts. The blue checkmark makes me feel comfortable and like I'm friends with a legit, high-quality person. I also prefer friends with ridiculously long usernames. Jonah Peretti accountbluecheckmark share on social
People go to the front page of BuzzFeed partly because they've seen a bunch of things in their stream, and they're like, 'Oh, I like this site. Why don't I go to the source?' I think that happens. But also people are going to look for something to share. Jonah Peretti bunchbuzzfeedfront share on social
People used to share things with e-mail on a massive scale. If you remember e-mail forwards from the late '90s, it was a terrible way to share content. Jonah Peretti 90scontentforward Change image and share on social
A lot of web companies will take a short-term approach and sell to an incumbent and don't end up living up to their full potential. Jonah Peretti approachcompanyend Change image and share on social
One of the things that is counterintuitive about BuzzFeed is that there's not a natural corollary to what we're doing because it isn't possible to distribute content through word-of-mouth in print. Jonah Peretti buzzfeedcontentcorollary Change image and share on social
I think a lot about how ideas spread, how information spreads, why is it that something you're really proud of and you spend a lot of time creating sometimes doesn't go anywhere, and something that you kind of do on the side, on a lark, ends up getting shared and passed around and having this big impact. Jonah Peretti bigcreateend share on social
It's so much easier to write for a person in your life than to write for some imagined readership, so you write something that's more intimate and true. Jonah Peretti easyimagineintimate Change image and share on social
People say the Internet's made of cats. The reason isn't because of cats; it's because people like to have an emotion where they say 'aww' all at the same time. Jonah Peretti awwcatemotion Change image and share on social