Although a crisp texture is the single most prized quality in an apple - even more desirable than taste, according to one study - crispness is more a matter of acoustics than of mouth feel. John Seabrook acousticapplecrisp Change image and share on social
The difference between Spotify and Internet radio services like Pandora is that Spotify is interactive. You can sample the complete catalogue of most artists' recordings. John Seabrook artistcataloguecomplete Change image and share on social
Pepsi is the second-most-recognized beverage brand in the world after Coke, and eighteen of PepsiCo's other brands, which include Tropicana, Gatorade, and Quaker Oats, are billion-dollar businesses in their own right. John Seabrook beveragebillionbrand share on social
When Spotify launched in the U.S. in 2011, it relied on simple usage-based algorithms to connect users and music, a process known as 'collaborative filtering.' These algorithms were more often annoying than useful. John Seabrook algorithmannoybase share on social
Although the flagship brand, Pepsi-Cola, has always been second to Coca-Cola, the Frito-Lay division is ten times larger than its largest competitor, Diamond Foods, Inc., of San Francisco. Its products take up whole aisles at Walmart. John Seabrook aislebrandcoca share on social
I do think that television, in its early years, played a significant role in that standard-setting, enforcing a certain decency among people. They took their role seriously, and the people behind the camera took their role seriously, too. John Seabrook cameradecencyearly share on social
Spotify appeared nine years after Napster, the pioneering file-sharing service, which unleashed piracy on the record business and began the cataclysm that caused worldwide revenues to decline from a peak of twenty-seven billion dollars in 1999 to fifteen billion in 2013. John Seabrook appearbeginbillion share on social
Daniel Ek, the C.E.O. of Spotify, is a rock star of the tech world, but he is not long on charisma. John Seabrook charismadaniellong Change image and share on social
When you take the individual out of the equation, then you're making programming based on some marketer's idea of what will sell, and not based on the idea of what an individual would like. John Seabrook baseequationidea Change image and share on social
In the nineteen-eighties, rates of obesity started to rise sharply in the U.S. and around the world. By the nineteen-nineties, obesity reached epidemic proportions. John Seabrook eightyepidemicnineteen Change image and share on social
