Top 16 Quotes by John Seabrook

In the Twenties and Thirties, refrigerated railcars allowed growers to transport apples over great distances, and, thanks to cold-storage warehouses, wholesalers and retailers could keep them for long periods of time.

PepsiCo is the largest food-and-beverage company in the United States, and the second-largest in the world after Nestle. If PepsiCo were a country, the size of its economy - sixty billion dollars in revenues in 2010 - would put it sixty-sixth in gross national product, between Ecuador and Croatia.

Like Honeycrisp, SweeTango has much larger cells than other apples, and when you bite into it, the cells shatter rather than cleaving along the cell walls, as is the case with most popular apples. The bursting of the cells fills your mouth with juice. Chunks of SweeTango snap off in your mouth with a loud cracking sound.

By the time of the Civil War, there were many kinds of apples growing across the United States, but most of them didn't taste very good, and as a rule, people didn't eat them. Cider was cheaper to make than beer, and many settlers believed fermented drinks were safer than water. Everyone drank hard cider.