John Eaton

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.

Set your sights high, the higher the better. Expect the most wonderful things to happen, not in the future but right now. Realize that nothing is too good. Allow absolutely nothing to hamper you or hold you up in any way.

I don't think fashion has to change every five minutes. I'd like these to be clothes you can wear for a long time - ten, 20 years; pass on to your daughter. Why buy vintage when you can open your own closet!