Johann Rupert

I don't want to start producing dressing gowns and cuff links with the Purdey name stamped on them. Making Purdey the leading gunmaker is our priority. Once we have succeeded in doing that, then we might look at some accessories, but it is a long haul.

Companies selling a product play down its vulnerability and emphasize its robustness. But only after technology leaves the dock is it really tested. For human operators in control of a supposedly infallible system, complacency and overconfidence can take over, and caution may be thrown to the wind.