Johann Rupert

I don't want to start producing dressing gowns and cuff links with the Purdey name stamped on them. Making Purdey the leading gunmaker is our priority. Once we have succeeded in doing that, then we might look at some accessories, but it is a long haul.

I don't know why everyone feels the pressure to look young. Personally, I hate it. I don't want to inject Botox and look young forever. It's living in denial and anything that has an undercurrent of this philosophy is bad for your growth.

There are a lot of Chinese comics, but the Chinese comics tend to be more historical and conservative. Japanese culture, just the comics are amazing. They're like films: very few words; they move so much in these books with hundreds of pages.