Joanna Scott

I'm really such a bumbler! Writing fiction is like arranging furniture in a dark room. I can't see what I'm doing. I grope for the right words. I bump against the wrong words and stumble and stub my toe and curse and keep trying to guess what belongs in the space.

Writing that flirts with incoherence can just as readily flounder as writing characterized by simplicity and composure. There is no reliable formula for originality, and strategies that are distinguished as innovative in their first incarnation can quickly become stale in the hands of lesser artists.

If you've done a bit of journalism, everyone assumes you must be moving into PR. We're absolutely not becoming a PR agency and we're not turning into Brunswick. We will remain SRU, but we will be owned by the Brunswick Group. It's quite different.