Joan Collins

Doing 20 minutes of stretching, light weights and floor exercises three times a week takes the same amount of time as a long coffee break - and eating a tuna fish salad, sardines on toast or scrambled eggs is surely preferable to a Big Mac or KFC.

We live in a quick-fix society where we need instant gratification for everything. Too fat? Get lipo-sucked. Stringy hair? Glue on extensions. Wrinkles and lines? Head to the beauty shop for a pot of the latest miracle skin stuff. It's all a beautiful £1 billion con foisted upon insecure women by canny cosmetic conglomerates.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.