Jessie J

My attitude goes back to my childhood. I used to audition for theatrical roles, and you can't stand out in a room full of ambitious eight-year-old girls by acting the wallflower. I realised then that I couldn't do things half-heartedly.

You make your first album, you make some money, and you feel like you still have to show face, like 'I still go to the projects.' I'm like, why? Your job is to inspire people from your neighborhood to get out. You grew up there. What makes you think it's so cool?