Jessie J

My attitude goes back to my childhood. I used to audition for theatrical roles, and you can't stand out in a room full of ambitious eight-year-old girls by acting the wallflower. I realised then that I couldn't do things half-heartedly.

It's weird because when you initially write a song, you write it with no understanding that the world is maybe going to hear it one day. So when you go into the studio, you don't see the hundreds of people at a gig or the viewers on TV, you just write a song without any inhibitions or boundaries.

You make your first album, you make some money, and you feel like you still have to show face, like 'I still go to the projects.' I'm like, why? Your job is to inspire people from your neighborhood to get out. You grew up there. What makes you think it's so cool?