Jessica Ennis

Things have changed so much, with Facebook and Twitter. Everyone is so much more accessible these days: no British athlete has ever experienced what we are experiencing now. It's such a unique situation with the home Olympics.

There was a massive poster of me down my road, right outside the chip shop. I was about to go in, but then I saw it and changed my mind. Me coming out with a bag of chips, while I'm up there doing crunches on the poster... well, it would not look good.

We exist in this weirdly schizo culture, where sex is everywhere in the media, and yet, at the same time, you don't sit down and have a conversation about what you did in bed last night with your friends. Despite the ubiquity of sex, it's still a taboo when it comes to day-to-day conversation.

Leverage is great when it works, and when it doesn't work, it creates a lot of issues. So I think if you limit the amount of leverage that people can borrow, or that banks can borrow, I think you'll find that you'll have a lot less issues going forward.