Jerry Della Femina

In my world - advertising - the Super Bowl is judgment day. If politicians have Election Day and Hollywood has the Oscars, advertising has the Super Bowl.

Sad to say, negative advertising really works.

I think people are getting bored of parties, and hosts are terrified nobody's going to show up. So they have to start entertaining them before the party even starts.

I actually know the moment I became known. It was at the Cannes Film Festival, when they showed 'The Virgin Spring.' I walked into that theater as one person, and I walked out as another.

My big advert was for ketchup. I come home from school, cook my brother and sister their dinner, ride my bike in the garden. Remember that one? People cried at that advert. It won awards. I was 12.

I'm awkward at these things. Just being nominated for an Academy Award for Best Supporting Actor for Karate Kid was a real surprise and I was a little uncomfortable.