Jerry Della Femina

The '50s in general are written off as a boring decade following the turmoil of the Second World War and its immediate aftermath - the postwar Labour government, the cold war, the arrival of the New Look in fashion, etc. But I remember it as a very exciting time - a pioneering, rule-breaking time, especially for the young.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.