Jerry Della Femina

The historical novelist has to consider what has actually happened, while the SF writer is dealing in possibilities, but they are both in the business of imagining a world unlike our own and yet connected to it.

I don't think of people as black or white. It's a question of are they photogenic or not? I don't think anyone says, 'Let's book her. She's black.' I think they say, 'Let's book her. She's good.' We've come that far.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.