Jerry Della Femina

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.

There are people, particularly in the United States with which I am most familiar, who would say how ironic that Tehran would be the sponsor of an anti-terrorism conference, because there are people who say that Iran is a state sponsor of terrorism.