If somebody writes a review of a dry cleaner, that piece of content is not wildly viral. It's not like a viral video that can spread across the world in a matter of minutes, so as a result, each market is almost an island unto itself. Jeremy Stoppelman cleancontentisland share on social
Consumers are empowered by Yelp and tools like it: before, when they had a bad experience, they didn't have much recourse. They could fume, but often nothing else other than tell their friends. Jeremy Stoppelman badconsumerempower Change image and share on social
I've been through a couple of mergers - they're not that fun. And it's easy to lose your focus on this grandiose mission you established for yourself as an independent company. Jeremy Stoppelman companycoupleeasy Change image and share on social
About every year or two, there is a moment of truth where there's some new development in the marketplace, some new technology, some sort of existential crisis. You just have to be vigilant about looking out for those moments. Jeremy Stoppelman crisisdevelopmentexistential share on social
The biggest thing is to create a product that consumers find useful. As more and more people like something, it becomes harder and harder to have a conspiracy theory about it. Jeremy Stoppelman bigconspiracyconsumer Change image and share on social
One of the challenges of buying local advertising is, how do you know if it worked? How do you know if it's got value? We're moving toward an e-commerce experience for local, an Amazon-like experience for local. Jeremy Stoppelman advertiseamazonbuy share on social
Where folks like Google have fallen down is in just putting a little review box up, then closing their eyes and letting the algorithm take care of itself. Yelp is a technology company, but also a company that understands how people want to connect with one another. Jeremy Stoppelman algorithmboxcare share on social
You want experimentation. Every once in awhile, you stumble upon something that blows your mind. Jeremy Stoppelman awhileblowexperimentation Change image and share on social
There are so many businesses that are succeeding on Yelp that don't pay us a dollar, and we're really excited about that. Jeremy Stoppelman businessdollarexcite Change image and share on social
There's been resistance to every new technology that's ever been introduced. When books came out hundreds of years ago, there were complaints that it would destroy the oral tradition. Some of those fears were justified, but it didn't stop the rise of the written word. And books have proven to be incredibly useful. Jeremy Stoppelman agobookcomplaint share on social