Jeff Ross

What I look for when I see a piece of art for the first time is some kind of emotional, intellectual experience, that's a combination of both of those things and is informed by my knowledge and something new that I see the artist doing.

I don't even use italics or boldface; that's clutter, not clarity. Fancy fonts are fine for blogs, just as calligraphy is fine for diaries. But when you're writing for anyone other than yourself, you want to get as universal as possible.