Jay Chiat

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.

At CARE, a leading humanitarian organization, we recognize people live their lives in a holistic manner. Issues such as health care, education and economic empowerment cannot be addressed in a vacuum. Thus, effective programs need to tackle the multiple root causes of poverty.