Jay Chiat

At CARE, a leading humanitarian organization, we recognize people live their lives in a holistic manner. Issues such as health care, education and economic empowerment cannot be addressed in a vacuum. Thus, effective programs need to tackle the multiple root causes of poverty.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.