Jan Chipchase

It will be interesting to see if Seoul's urban vocabulary of numerous, ever-present interactive screens will translate to other cities such as Beijing, London, and New York. It will also be intriguing to see if smaller cities and towns adopt aspects of Seoul's screen culture throughout Asia, Europe, and North America.

The standardization of world culture, with local popular or traditional forms driven out or dumbed down to make way for American television, American music, food, clothes and films, has been seen by many as the very heart of globalization.