Top 52 Quotes by James Cash Penney

A store's best advertisement is the service its goods render, for upon such service rest the future, the good-will, of an organization.

Salesmanship, too, is an art; the perfection of its technique requires study and practice.

There has never been a time when a career in the Penney Company was not a challenge that brought out the best in a man.

The problem with the bronco is to get on and stay on. This is the problem with the Golden Rule-to understand and apply.

The keystone of successful business is cooperation. Friction retards progress.

I believe a man is better anchored who has a belief in the Supreme Being.

It is the service we are not obliged to give that people value most.

We get real results only in proportion to the real values we give.

We can serve our customers well only if our buying jobs are right. You cannot sell if you haven't ordered wanted goods into your store.

My definition of an executive's job is brief and to the point. It is simply this: Getting things done through other people.