Jack Dangermond

We shifted our philosophy from being a computer mapping group that would support planners to the idea of building actual software that would be well engineered. Because at that time, our software was not well-engineered at all; it was basically built with project funding and for project work, largely by ourselves.

Because we're in a small town and somewhat isolated from the fast lane of high tech, we've been able to grow and concentrate on our work instead of being distracted by the competition and getting caught up in the soap opera of Silicon Valley.

There's no real road map to L.A. Everyone's journey is different. You have to persevere and be willing to put everything in it. You have to stick it out. I don't really have a safety net, but what I do is put myself in the best possible position to succeed by working hard. Also, be careful who you let into your life.

I'm able to utilize a lifetime of learning to help teach young people how to apply sound marketing strategy and principles for the purpose of growing the client's business. And for me, that's just too much fun.