J. Cole

I want people to follow their dreams, yes... but I'm not interested in telling young black kids how to be rappers... I want to show them that there's so many other paths you can take, besides a rapper or basketball player.

I was just a goofy little funny kid, who was always getting sent to the principal. It wasn't serious because I was smart. I wasn't like a true troublemaker, just rambunctious - like, talkative and trying to be funny. That was me in middle-school.

It is not as though the process of production holds any mystery for me, I know exactly what it involves and I know the predominant concern in shooting one of those things is production values - or as they would say, seeing it all up there on screen.