J. A. Konrath

The business model - where books can be returned, and where a 50% sell-through is considered acceptable - is archaic and wasteful. Writers get small royalties, little say in how their books are marketed and sold, and simple things like cover and title approval are unheard of unless you're a huge bestseller.

We each take up one virtual space per title... Virtual shelf life is forever. In a bookstore, you have anywhere from a few weeks to a few months to sell your title, and then it gets returned. This is a big waste of money, and no incentive at all for the bookseller to move the book.

There's like a shift in the paradigm about every 15 years in movies because one would slip through the cracks. I think if they were more inexpensive you would see many more eclectic comedies being made.