Indra Nooyi

I asked my parents for permission to study in America and they were so sure that I wouldn't get in and get a scholarship that they encouraged me to try. So I applied to Yale and got an excellent scholarship. I then worked for the Boston Consulting Group for six and half years.

Do you remember campaigns like 'Keep America beautiful'? What about 'Buckle up'? I believe we need an approach like this to attack obesity. Let's be a good industry that does 100% of what it possibly can - not grudgingly, but willingly.

I doubt very much that the chief executives of any of the Fortune 500 corporations can name five edible plants, five native grasses, or five migratory birds within walking distance of their homes, or name the soil series upon which their house sits. And I would contend that if you don't know where you are, you are in fact nowhere at all.