Indra Nooyi

I asked my parents for permission to study in America and they were so sure that I wouldn't get in and get a scholarship that they encouraged me to try. So I applied to Yale and got an excellent scholarship. I then worked for the Boston Consulting Group for six and half years.

Do you remember campaigns like 'Keep America beautiful'? What about 'Buckle up'? I believe we need an approach like this to attack obesity. Let's be a good industry that does 100% of what it possibly can - not grudgingly, but willingly.