When you're building a business or joining a company, you have to be transparent; you can't have two sets of information for two sets of people. Howard Schultz buildbusinesscompany Change image and share on social
The Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary. Howard Schultz complimentarycustomerhighly Change image and share on social
Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust. Howard Schultz barrierbrandbuild Change image and share on social
Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option. Howard Schultz bloodletoption Change image and share on social
I could've just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn't be a bystander. Howard Schultz bystanderdriftforgive Change image and share on social
Growing up I always felt like I was living on the other side of the tracks. I knew the people on the other side had more resources, more money, happier families. Howard Schultz familyfeltgrow Change image and share on social
America's leaders need to put their feet in the shoes of working Americans. Howard Schultz americaamericanfoot Change image and share on social
Starbucks has stores in America in many, many communities that are governed by many, many different municipalities. Starbucks cannot dictate to a municipality in Cincinnati or Kansas City or Sacramento how or why or when there should be a recycling program. Howard Schultz americacincinnaticity share on social
I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or consumer confidence as an excuse. We must maintain a value proposition to our customers as well as differentiate the Starbucks Experience. That is the key. Howard Schultz attritioncommodityconcern share on social
I think the most important thing that I think everyone in America must have is belief that wherever they live, whatever station they have in life, that the American dream is alive and well. I think the fracturing of trust and confidence is in the American dream. Howard Schultz aliveamericaamerican share on social
