I think many start-ups make mistakes because they are focusing on things that are farther ahead, and they haven't done the work that has built the foundation to support it. Howard Schultz aheadbuildfar Change image and share on social
Beverages have to be created. And they're created by looking at what trend is in, say, the fashion industry - what color's hot right now. Howard Schultz beveragecolorcreate Change image and share on social
Starbucks has a role and a meaningful relationship with people that is not only about the coffee. Howard Schultz coffeemeaningfulpeople Change image and share on social
Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are authentic about it will wind up as the companies that make more money. Howard Schultz authenticbalancecommerce share on social
I'm much more concerned about America than the Democratic Party. Howard Schultz americaconcerndemocratic Change image and share on social
I was working probably at the age of 10, when I had my first paper route. I had every different kind of job you could possibly imagine as a young kid. Howard Schultz ageimaginejob Change image and share on social
What I would say to young entrepreneurs is there's so many moments in your life where you have these dreams, and people are trying to protect you, and they say, perhaps, friends, family, parents sometimes, they don't agree with it, they think, 'This is just too high of a hurdle.' And I don't agree with that. Howard Schultz agreedreamentrepreneur share on social
For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem, not in the near term, but over time. Howard Schultz arabicabeanhigh Change image and share on social
We sell tea in Starbucks, but I think the experience is very different. I think coffee is something that is quick - it's transactional. I think tea is more Zen-like. It requires a different environment. Howard Schultz coffeeenvironmentexperience share on social
Pouring espresso is an art, one that requires the barista to care about the quality of the beverage. Howard Schultz artbaristabeverage Change image and share on social