I do think - as self-serving as it sounds - that I was the right person, given the very, very strong headwind we had from the economy and our own issues, to come back and rewrite the future of the company. Howard Schultz backcompanyeconomy share on social
If you don't love what you're doing with unbridled passion and enthusiasm, you're not going to succeed when you hit obstacles. Howard Schultz enthusiasmhitlove Change image and share on social
Our history is based on extending the brand to categories within the guardrails of Starbucks. Howard Schultz basebrandcategory Change image and share on social
Beverages have to be created. And they're created by looking at what trend is in, say, the fashion industry - what color's hot right now. Howard Schultz beveragecolorcreate Change image and share on social
Starbucks has a role and a meaningful relationship with people that is not only about the coffee. Howard Schultz coffeemeaningfulpeople Change image and share on social
London, a city where creativity and innovation have always flourished, provides a significant home for Starbucks and a significant gateway into Europe. Howard Schultz citycreativityeurope Change image and share on social
I probably have about four or five cups of coffee a day. I make myself an espresso macchiato when I wake, which is a shot of espresso and just a dollop of steamed milk. Then, if I'm going to do some work at home, I would make myself a French press. It's the best way to make conventional coffee. Howard Schultz coffeeconventionalcup share on social
For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem, not in the near term, but over time. Howard Schultz arabicabeanhigh Change image and share on social
Pouring espresso is an art, one that requires the barista to care about the quality of the beverage. Howard Schultz artbaristabeverage Change image and share on social
My biggest concern is that America is drifting towards mediocrity and that people don't recognize - and by people I'm meaning Washington - don't recognize the sense of urgency and the fact that I don't think this is a crisis anymore. I think it's an emergency. Howard Schultz americaanymorebig share on social