Top 136 Quotes by Howard Schultz

About Howard Schultz

These are some quotes by American author Howard Schultz Businessman, who was born on July 19, 1953.

The challenge of the retail business is the human condition.

The challenge of the retail business is the human condition.

Howard Schultz

Profitability is a shallow goal if it doesn't have a real purpose, and the purpose has to be share the profits with others.

Profitability is a shallow goal if it doesn't have a real purpose, and the purpose has to be share the profits with others.

Howard Schultz

My mother taught me something at a young age - she said 'you are the company you keep'. To define yourself by some label or some level of resources - that's pretty shallow.

My mother taught me something at a young age - she said 'you are the company you keep'. To define yourself by some label or some level of resources - that's pretty shallow.

Howard Schultz

When you start a company, it's a singular focus. You have the wind at your back.

When you start a company, it's a singular focus. You have the wind at your back.

Howard Schultz

We live in an age where everything is based on the short term.

We live in an age where everything is based on the short term.

Howard Schultz

Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.

Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.

Howard Schultz

In life, you can blame a lot of people and you can wallow in self-pity, or you can pick yourself up and say, 'Listen, I have to be responsible for myself.'

In life, you can blame a lot of people and you can wallow in self-pity, or you can pick yourself up and say, 'Listen, I have to be responsible for myself.'

Howard Schultz

Success is best when it's shared.

Success is best when it's shared.

Howard Schultz

When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.

When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.

Howard Schultz

In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down.

Howard Schultz

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