Herb Caen

I don't think even when you find a person, you can be completely honest, ever. There's still pieces of you that you don't give away. I do believe you always need that place where it's just you, your thoughts, no one else's judgment or anything.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.