Graeme Base

It's not even my job to educate, but what I do is try to facilitate by creating a book that works on different levels. I do want to entertain and bring some joy to the reading experience. If it holds a little kernel of knowledge that readers choose to explore, well, that's great.

I hope that there's a difference between being childish and childlike and that I'm the latter, if you take my meaning. I often sort of wonder. I don't think I'm a terribly good grown-up; I don't take responsibility easily or well in many areas of life. Finance and stuff like that, I'm absolutely appalling.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.