George Lois

Trends can tyrannize; trends are traps. In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.

We live in a crazily youth-orientated world nowadays. It's a trickle-down thing. We see pictures of lithe, attractive celebrity couples such as Brad and Angelina or the Beckhams cavorting around, covered in tattoos, stomachs as flat as the singing in early 'X Factor' rounds.