George Lois

Trends can tyrannize; trends are traps. In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.

The fact is I like Mumbai less and less. My son says, 'Baba, let's go for a drive', and I tell him, 'Where's the fun of a drive in this place?' You get caught in a million traffic jams, and you spend time cooped in your car with all that mad cacophony around you.

I've stopped going to see art films because every critic gives them four stars and say things like 'masterpiece,' 'spellbinding' and 'mesmerizing.' I mean, they're doing that with my film, but I don't want to use those blurbs. Critical reviews aren't worth too much anymore because just about every film can get one or two of them.